First Impressions: What Your Headshots Say About You

Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability.
— Jason Hartman

Before I dive in to the world of headshots, I want to make sure we understand what a headshot is. A headshot is a high-quality portrait of you created to match your personal brand. It serves many purposes, including but not limited to a company website or blog, advertising, business cards, even social profiles like Facebook, LinkedIn or Twitter. A good headshot should speak to your client, showing you in a friendly, professional and approachable light. It is how you present yourself as your brand or as part of your company to the world. 

How will a headshot benefit your business, brand or company? 

First Impressions Matter

According to researchers in the Department of Psychology at the University of York, accurate first impressions can be attained from a measurement of physical features in everyday images of faces, including those found on social media. We are attached to our initial impressions of people. The type of photo used for your business is a branding decision; it doesn't matter what business you are in, a poor quality image screams of sloppiness and lack of attention to detail. Your headshot should reflect a sense of professionalism and be consistent with the branding of your company. 


Marketing and Promotion 

Headshots can be used to promote a business by adding a personal touch. According to a 2012 report from eMarketer 82% of consumers trust a company more if their founder uses social media. Headshots are essential for professions where personal interactions are key, such as the lawyers, real estate agents or doctors. They can be included in websites, newsletters, brochures and a many other promotional materials; extra points if you include a group photo of your entire team. A professional headshot will make you and your company stand out from the rest whereas a poor quality image conveys poor demeanor and could make you lose clients. 



It is true that a picture is worth a thousand words. Your body language and expression will do all the talking when someone looks at your headshots. A good photographer will get the right expression and pose out of you and make sure other elements like color, lighting and overall style match your company's values and create an image that shows you as a like-able and trustworthy individual. Having a high quality headshot also reflects your commitment to your personal image and professionalism. 


The perfect headshot will vary depending on the individual's brand. The CEO may want to wear a suit with an elegant, dark background to his headshot session, while the fashion designer wears something trendy and edgy to fit his identity. What does your perfect headshot look like? Schedule a free consultation today to start planning a session that will help you and your company grow.